Natural men’s skincare brand Scrubd has appointed strategic retail property consultancy Harper Dennis Hobbs (HDH) to support the launch of its sustainable cosmetics range into travel retail.
Scrubd is a British men’s wellbeing brand currently sold in nine domestic markets worldwide. The brand is particularly well-known in the US, where it is sold in luxury department store Nordstrom, its biggest stockist.
All of Scrubd’s products are made with environmentally-friendly and sustainably-sourced ingredients. The company blends traditional artisanal craftsmanship with new techniques to develop effective, natural grooming products for men.
Through its partnership with Harper Dennis Hobbs, Scrubd aims to establish its best-selling products — the all-natural organic triple-milled soap block and Energising and Anti-Aging lines — in the travel retail channel.
Harper Dennis Hobbs will help promote Scrubd to travel retail audiences and help secure new listings in key airports, cruise ships, and train stations.
As reported, HDH launched a wholesale distribution channel last October to launch new brands into travel retail.
“We are delighted to be working with Scrubd to promote the launch of this fantastic brand into the global travel retail sector,” said Harper Dennis Hobbs Travel Retail Executive Managing Director Simon Black.
“More brands are seeing the significant benefits of a presence in travel retail, which offers vast expansion opportunities. Our wholesale distribution channel offers brands a complete solution to enter a sector that may not have considered previously.
“We are all looking forward to travelling when restrictions are lifted, and Scrubd’s products are perfectly aligned to a growing, environmentally-focused demographic of customers that will be eager to explore the globe once again,” Black added.
Scrubd Executive Chairman Daniel Williams added, “We are thrilled to be launching our products into the travel retail sector with HDH. There is a gap in the market for sustainable, effective, and natural products designed specifically for men’s skin. We’re confident that our much-loved vegan soap blocks and Energising and Anti-aging ranges will be a huge hit with travellers of all ages.”
