havaianas eyewear and Avolta bring Carnival spirit at São Paulo and Rio de Janeiro airports

BRAZIL. havaianas eyewear, part of Safilo Group, has partnered with Avolta to celebrate the spirit of Carnival at São Paulo and Rio de Janeiro airports.

havaianas eyewear and Avolta are running a month-long takeover at both airports which highlights havaianas’ colourful brand DNA and the vibrancy of Carnival, an annual festival held to signal the beginning of Lent.

The takeover features in-store activations, customisation services and on-site Brand Ambassadors who invite travellers to try on different eyewear styles. It is supported by digital amplification on Avolta’s social channels and websites.

havaianas eyewear offers colourful styles for both men and women. The frames feature a rice pattern engraved on the temples with rubber finishing and mirrored lenses. Its colourways include black and brown frames to crystalline and transparent pink styles.

Avolta Global Head of Sunglasses Yigit Durna added: “We are making travellers happier by bringing the vibrant spirit of Carnival to these great Brazilian airports, hand-in-hand with havaianas eyewear. We are delighted to make our passengers’ welcome a little more colourful and a lot more playful because who says that the fun has to wait until after they land?”

Safilo Global Travel Retail Director Maria Valentina Alessi said: “Carnival in Brazil represents a special retailer moment where we can immerse consumers into a colourful and playful world. This activation, in partnership with Avolta and featuring havaianas eyewear, represents a strong opportunity for travellers to get involved into the Brazilian spirit. havaianas eyewear is a lifestyle. It’s how you feel in the summer. It’s a summer vacation mindset. It’s joy.” ✈