Hawaiian Host returns to the TFWA Asia Pacific exhibition this year where it will present a new selection of products alongside recently acquired company Mauna Loa Macadamia Nut Corporation (stand number E28).
The company will preview new Tropical Fruit Bites, a 170g bag containing real fruit centres including banana, coconut and pineapple, covered in Hawaiian Host’s milk or dark chocolate.
Hawaiian Host Managing Director of Sales Asia Pacific Earl Kurisu said: “The Tropical Fruit bites are a new departure for Hawaiian Host, but we believe they have lots of potential. We have been working for a long time on developing this combination of fruit and chocolate to get a delicious result, something very different from anything else we have on offer.”
The brand will also highlight the Hawaiian Host Classic Collection, a 16-piece assortment of classic flavours in one box: original milk chocolate macadamias, honey-coated macadamias, white chocolate macadamias and dark chocolate macadamias.
Hawaiian Host will also be joined by its new subsidiary company Mauna Loa Macadamia Nut Corporation, recently acquired from The Hershey Company. For travel retail, Mauna Loa is represented in Korea, Philippines, Thailand, Hong Kong and Okinawa.
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The Hawaiian Host Classic Collection comprises an assortment four different flavours |
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Hawaiian Host says it has spent a long time developing Tropical Fruit Bites | ||
The following Mauna Loa products will be highlighted in Singapore:
Cans – a 4.5/5.5oz snack can available in the following flavours: Dry Roasted with Sea Salt, Unsalted, Honey Roasted, Maui Onion Garlic, Butter Candy Glazed, and Kona Coffee Glazed.
Gift Sets – a selection of flavoured macadamia nut gift sets including Roasted Salted with Sea Salt, Honey Roasted and Maui Onion Garlic.
Resealable Stand Up Bags – an 11oz bag available in flavours Dry Roasted with Sea Salt, Honey Roasted, Maui Onion Garlic, and Wasabi Teriyaki.
Kurisu said: “We are thrilled to have added a new brand to our portfolio and we see great potential for it in travel retail. We are very much looking forward to introducing Mauna Loa to buyers in Singapore.”
In other news, Hawaiian Host recently partnered with Malaysian confectionery retailer Choc Stop International to execute a promotion at Choc Stop’s Satellite store in Kuala Lumpur International Airport (KLIA).
The activation featured staff dressed in traditional Hawaiian dresses, visual promotional panels, as well as high tech gondola ends. Consumers who bought RM120 (US$33) worth of Hawaiian Host products received a special Hawaiian Host 142g box.
According to Hawaiian Host, the promotion helped to achieve record sales.
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The initiative drove footfall and increased sales at Choc Stop’s Satellite store |
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