Hawaiian Host returns to the IAADFS Duty Free Show of the Americas this year where it will present its latest products and new packaging on the Chase International stand (booth 1111).
The company will introduce new packaging for its America Vacation Box of 14 chocolate-covered macadamias, featuring the Statue of Liberty and Mount Rushmore set against blue skies.
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The America Vacation Box has been redesigned with “brighter, more dominant” visuals |
“We’ve upgraded the box to make it more appealing on-shelf with brighter, more dominant visuals,” Hawaiian Host Assistant Sales Manager Daniel Verduzco noted. “Destination merchandise remains a popular purchase item for travellers and the American Vacation Box is perfect to meet this need.”
Hawaiian Host has also upgraded its Jewel box, with a name change and a packaging revamp. The newly renamed Classic Collection features a premium assortment of classic flavours in one box: original milk chocolate macadamias, honey-coated macadamias, white chocolate macadamias and dark chocolate macadamias.
Verduzco added: “We are always pleased to exhibit at the Duty Free Show of the Americas through Chase. It’s a busy week for us, creating a fantastic opportunity to meet established and new partners and a brilliant platform to present new products and packaging formats. It also gives us a chance to discuss possible promotions and activation concepts for the year ahead and we have plenty of options to bring a taste of Hawaii right into the airport environment.”
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The Jewel box has been renamed “˜Classic Collection’ and given a packaging revamp |
