Most Instagrammed Airports
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UNITED KINGDOM. London Heathrow Airport has recreated four of the world’s most ‘Instagrammable’ street art pieces to appeal to travel-loving millennials from all over the world.
The artworks will be displayed until summer 2020.The British aviation hub — which claims to be the world’s second-most ‘Instagrammed Airport’ — hopes that the street art initiative will help it overtake Incheon International Airport for the number one spot.
The street art campaign brings together Colette Miller’s ‘Wings’ from Los Angeles, Rouge One’s (Bobby McNamara) ‘Floating Taxi’ from Glasgow, Alice Pasquini’s ‘Above the Lines’ from Rome, and Odeith’s ‘Anamorphic Frog’ from Lisbon. According to the company, all of the artworks have been snapped and shared by millions of people on Instagram.“
At a time of phenomenal change and opportunity, Heathrow is the UK’s front door to the world, connecting passengers to the wonder of travel across over 80 countries across the globe,” said Heathrow Airport Chief Commercial Officer Ross Baker.
According to Baker, the campaign aims to highlight both British and international culture at the airport. He added, “Bringing some of the most Instagrammed street art from around the world into our terminals is our way of showing the accessibility of different cultures and wonders of the world through our airport, as well as giving passengers the perfect post moment to start their journey at Heathrow.”
The striking street art project was launched based on the results of Independent Research Company Fly Research’s recent study on 1,000 UK adults’ travel habits. The study revealed that ‘Instagrammability’ is now one of the leading traveller motivations for booking holidays.
Results showed that almost 30% of UK travellers seek out destinations based on how ‘Instagrammable’ it is, with nearly 60% of that group finding their holiday inspiration through Instagram.
According to Fly Research, an average person from the UK will take 25 selfies a day during their holidays, take an average of 463 pictures on each trip, and spend 43 minutes editing their photos. It also revealed that Instagram users believe that they can generate more likes by being in their posts themselves.
“Bringing some of the most Instagrammed street art from around the world into our terminals is our way of showing the accessibility of different cultures and wonders of the world through our airport, as well as giving passengers the perfect post moment to start their journey at Heathrow” — Heathrow Airport Chief Commercial Officer Ross Baker
American Visual Artist Colette Miller began the Global Angel Wings Project in 2012, and has since painted wings across the USA, Australia, France, Japan, Cuba, Mexico, and now London.According to Miller, the wings aim to remind humanity that we are ‘angels on earth.’
She said: “The Wings can be seen across six continents, but it is the first time I have painted them in London, and it’s special that they are in Heathrow and bringing people from across the world into contact with them in one place.” Scottish Artist Rogue One’s (Bobby McNamara) Floating Taxi can be found in Mitchell Street in Glasgow and is one of the city’s most famous artworks.
He said: “It feels fitting to have been able to recreate it in Heathrow, and it’s an honour to have it there for so many people to see and hopefully appreciate each day.”
Italian Feminist Artist Alice Pasquini’s Above the Lines was originally painted to raise funds for the Italian town of Grisciano after it was devastated by an earthquake.
Pasquini said: “I have always used walls like a canvas to represent intimate moments in public space. For Heathrow I wanted to represent a journey that was both real and imaginary. The girl jumps through a colourful space that invites passengers to do the same and join the scene. In this way, travel is both something physical and fantastical.”
Finally, Portuguese Artist Odeith’s Anamorphic Frog is one of the most Instagrammed artworks in Lisbon and gives off a breath-taking 3D effect.
He said: “It’s an honour to recreate my work at Heathrow, and I think it’s an amazing way to show the best of the world’s street art to millions of people from all walks of life.”Colette Miller’s Wings can be found in Terminal 3; while Rouge One’s Floating Taxi is in Terminal 5. Meanwhile, Alice Pasquini’s Above the Lines can be discovered in Terminal 2 and Odeith’s Anamorphic Frog in Terminal 4.
Each artwork has been placed in the terminals that feature flights to the artwork’s original cities. This means that after taking their photo at Heathrow Airport, passengers can then fly out and visit the original artworks as well.
