Heinemann and partners introduce ski campaign at Copenhagen Airport

The joint promotion encourages travellers to take part in its après-ski campaign at Copenhagen Airport

Waldemar Behn and Akita Electronics have joined with Tax Free by Heinemann in an ‘après-ski’ promotion at Copenhagen Airport.

Running throughout January in the largest of the six Heinemann Tax Free shops at the airport, the activation highlights Danzka vodka and Dooley’s Original Toffee cream liqueur, and includes a gwp offer of a mini torchlight.

The promotion encourages travellers to test their skills on a virtual ski piste, with the best “˜skiers’ in with a chance to win five fitness bands from Akita Electronics.

According to Waldemar Behn, the promotion is a “perfect symbioses” of two of its brand leaders and an example of how to lift the atmosphere at airport shops.

Danzka Vodka and Dooley’s Original Toffee Cream Liqueur take centre stage in the month-long activation

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