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Vine & Leaf is Heinemann Asia Pacific’s first duty free concept store at Singapore Changi Airport |
SINGAPORE. Heinemann Asia Pacific has opened its first duty free concept store, Vine & Leaf, in Singapore Changi Airport. Located at the Terminal 2 Departure Hall, the 98sq m retail store offers a selection of over 500 fine wines and cigars.
Vine & Leaf is said to offer several “˜firsts’ in travel retail. These include a vintage interior design inspired by old world wineries, a wine tasting bar equipped with an enomatic machine for sampling of premium wines, and an interactive touch screen and iPads for easy access to product “˜edutainment’, Heinemann said.
For those who are new to wines, the store also has sections showcasing recommended wines based on different types of food, ranging from Asian and western cuisine to dessert.
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The ribbon-cutting ceremony at the Terminal 2 Departure Hall was officiated by (from left to right) Vine & Leaf Operations Manager Melvin Goh, Heinemann Asia Pacific Chief Operating Officer Max Heinemann, Changi Airport Group Senior Vice President Airside Concessions Ivy Wong, Heinemann Asia Pacific Chief Executive Officer Steffen Brandt, and Gebr Heinemann Board Member & Head of Purchasing Kay Spanger |  |
Heinemann Asia Pacific Chief Executive Officer Steffen Brandt (far left): “Vine & Leaf is our first fully interactive concept store, which offers unique features that engage the passengers through the five senses. I believe that with the store design, wide assortment of products and our motivated team, we will deliver the best shopping experience” |
Heinemann Asia Pacific Chief Executive Officer Steffen Brandt said: “The opening of Vine & Leaf at Changi Airport, one of the world’s leading and busiest international airports, marks a significant milestone for Heinemann Asia Pacific. Vine & Leaf is our first fully interactive concept store, which offers unique features that engage the passengers through the five senses. I believe that with the store design, wide assortment of products and our motivated team, we will deliver the best shopping experience.”
Changi Airport Group Executive Vice President Commercial Lim Peck Hoon added: “Vine & Leaf’s innovative retail concept complemented by its premium product range and unique sensory experience adds a touch of distinction and vibrancy to the shopping experience at Changi Airport. Consumers today are increasingly more tech savvy, with a growing demand for instant information. Vine & Leaf’s interactive retail approach will be very popular with shoppers. We are most excited to welcome them to Changi Airport.”
In line with the grand opening, Vine & Leaf has brought in one of the rarest and finest French wines, Chateau Mouton-Rothschild 1945. Only six bottles are available exclusively at Vine & Leaf.
Vine & Leaf is open from 6am to 1am.
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Vine & Leaf recommends wines based on different types of food, ranging from Asian and western cuisine to dessert |
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The store features a wine tasting bar equipped with an enomatic machine for sampling of premium wines |
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Vine & Leaf uses an interactive retail approach, providing touchscreen and iPads for product “˜edutainment’ |
About Heinemann Asia Pacific
Heinemann Asia Pacific Pte Ltd is a 100% wholly owned subsidiary of Gebr Heinemann, a leading travel retail and duty free company with consolidated turnover of over €2 billion in 2010 and over 5,000 staff worldwide. Gebr Heinemann has 62 subsidiaries and joint ventures in 34 countries in Europe, Africa and Asia. Heinemann Asia Pacific started operations in Singapore on 13 January 2010.
Vine & Leaf, operating under Heinemann Retail & Distribution (Singapore) Pte Ltd, was established in Singapore in 2011 as the key retail operating entity.
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