GERMANY. Gebr Heinemann this week opened the first walk-through store at Frankfurt Airport Pier A-Plus. At 1,930sq m, it is also the largest Travel Value store at the country’s busiest airport.
The store offers a full range of core categories, including fragrances, cosmetics, wines and spirits, confectionery and tobacco.
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At 1,930sq m, the pioneering walk-through store is the biggest shop at Frankfurt Airport |
That offer is complemented by accessories from Boss, Etro and Pandora, plus a selection of watches, jewellery and eyewear.
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The new Travel Value store features strong Heinemann branding |
High-profile promotions are a key element of the store. A major campaign this month features a McLaren MP4-12C in-store and the opportunity for shoppers to win an exclusive VIP Grand Prix weekend.
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