FINLAND. Helsinki Airport is partnering with Finnair to transform runway 2 into the “ultimate” fashion catwalk.
Seven top designers from China, Korea, Japan, the UK, Sweden, Denmark and Finland will present their latest collections at the “˜Match Made in HEL’ event, which takes place on 24 May at Helsinki Airport.
The designers, who will be announced in March/April, have been handpicked to represent some of the most interesting and inspiring trends emerging from the Asian and European fashion industries.
A joint campaign by Helsinki Airport and Finnair, Match Made in HEL is targeted at promoting Helsinki Airport and Finnair as the best partners for smooth and fast air connections between Asia and Europe. More information can be found on the Match Made in HEL campaign site.
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Helsinki Airport’s runway 2 will play host to the world’s top designers on 24 May |
Finavia Vice President, Marketing and Business Development Katja Siberg said: “Helsinki Airport is a key hub for Asia-Europe travel, and every day thousands of people transfer through the airport on their journey between these destinations. The airport, located along the shortest route between Asia and Europe, is a constant inspiration for us, and on 24 May fashion designers from both the West and East will meet here for this special runway show.”
Finnair Vice President, Brand, Marketing and Loyalty Johanna Jäkälä commented: “The combined glamour of the fashion and travel industry share a long history. Air travel has long played a key role in setting the pace of fashion trends across the world. Fashion connects and inspires people, and we see this on a daily basis as we connect Europe and Asia with our flights. With this fashion show, we want to celebrate the connections between Europe and Asia, and showcase the work of some of the hottest designers from these two continents.”
SSAW Magazine Fashion Director Tuomas Laitinen said: “Helsinki Airport presents a fascinating backdrop for the designers to showcase their work. I am excited to be a part of bringing some of the hottest names in fashion to Helsinki in May.”
Finnair flies to 17 Asian destinations and over 70 European destinations via Helsinki. In summer 2016, Finnair will offer 77 weekly flights to Asia from Helsinki Airport.
