Henkell Freixenet will present its new joint brand image to the travel retail industry for the first time at the TFWA World Exhibition (Red village, J5-7).
Henkell and Freixenet joined forces in August 2018 to create what is undisputably a sparkling wine powerhouse. The two companies have pooled their global expertise and ranges of sparkling wine, wine and spirits. The companies added that the partnership will foster long-term growth and create lasting value for customers, employees and shareholders.
The two companies have said they are aiming to consolidate their strength in Europe, while also growing in prominence in the Asian and North American markets. To this end, a dedicated team has been formed with plans to develop a distinct travel retail product portfolio.
To fuel this growth, Henkell Freixenet will exhibit products from core brands Mionetto, Henkell and Freixenet in Cannes, where the company will also launch a five-pack of 200ml bottles of Mionetto.
Henkell Freixenet added that it will also be showing off the new look unveiled for Mionetto last year and the travel retail-exclusive Freixenet Cordon Negro Gran Cuvée at the TFWA event.
