Sparkling wine specialist Henkell Freixenet is celebrating the 50th anniversary of the first release of the Cordón Negro Cava with a refreshed packaging design and logo.
The commemorative release features a new core label design to reflect quality and craftsmanship while still featuring key brand cues.
Grupo Freixenet Co-CEO & Vice-President Pedro Ferrer said: “We are thrilled with the new design. It is more premium, more confident, more distinctive. It will distinguish Freixenet from competition and reinforce our reputation as a progressive, innovative and customer-centric brand.”
Over the years, Freixenet Cordón Negro’s packaging visuals have undergone several makeovers but the brand has still maintained its appeal, the company noted.
Since 1983, the brand has become the top-selling imported sparkling wine in the USA, and now Freixenet’s biggest-selling Cava worldwide.
Cordón Negro has also earned prestigious titles including at The Champagne & Sparkling Wine World Championships in both 2021 and 2022.
After ten years, Freixenet has revealed a refreshed logo design which represents the core values of the brand and the key to its future success.
Ferrer said: “The beautiful new logo preserves the essence of our history while also embracing a fresh chapter in our brand story.”
Henkell Freixenet Chief Marketing Officer Martina Obregón added: “The new logo resonates strongly with consumers. The Freixenet brand is not just a label for our iconic products; it is an emotional experience that represents their aspirations and attitude toward life.”
The logo design is inspired by the famed mosaic façade at Freixenet headquarters in Sant Sadurní d’Anoia and highlights the dynamic letter X at the centre, a distinctive brand emblem.
The refreshed packaging presentation comes in its flagship Cavas, Cordón Negro, Cordón Oro and Cordón Rosé and will be rolled out throughout the year.
The updated design will also appear on other products in the Freixenet sparkling and still wine portfolio.
The new brand logo will feature prominently in communications across all platforms planned for later this year. ✈
