Hermès Parfums has installed a pop-up shop at Amsterdam Schiphol Airport, in partnership with Kappé and Schiphol Media. The 22sq m space – the first such travel retail project for the fragrance house – will remain at the location from 1-30 September.
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The Hermès Parfums pop-up shop will remain at Schiphol Airport from 1-30 September | |
The boutique showcases the complete Hermès Parfums portfolio, including the pillar scents such as Terre d’Hermès and Jour d’Hermès, the Novella Perfumes (the Garden collection), the Classic Collection, the Colognes, and the new Le Bain bath line.
In addition, the boutique allows travellers to discover the Hermessence Collection – an upscale line that is usually exclusive to Hermès stores.
The fragrances, presented as a library of scent, illustrate the craftsmanship of the house of Hermès, according to the brand. “This pop-up space”¦is full of surprises, gradually revealing a range on offer which can be leafed through like the pages of a precious book left lying open,” noted the company.
