Hershey boosts travel retail team to drive global expansion

INTERNATIONAL. Hershey World Travel Retail today announced two new managerial positions to underpin the company’s expansion in the channel.

Patrick Pantangco has joined as Customer Marketing Manager for Asia and the Middle East. He brings six years experience in the confectionery industry in various marketing and supply chain roles. He is working out of the Philippines office and reporting directly to Hershey World Travel Retail Director Beth Cruz.

Strengthening the Hershey’s brand in travel retail: Kristi Smith (left) and Patrick Pantangco

Kristi Smith joins as Customer Marketing Manager for the Americas and Europe.

Her responsibilities will include supporting the Business Managers for North America, South America and Europe. Smith joins from the US Customer Marketing Group where she spent the last few years supporting the Strategic Customer group, focusing on Club Stores, Target and K-Mart.

She is based at Hershey Head office, reporting directly to Hershey World Travel Retail General Manager Steve Bentz.

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