Hershey World Travel Retail is ready to launch two new chocolate bars and a Variety Box at next month’s TFWA Asia Pacific in Singapore.
The new products, shown at this week’s IAADFS Duty Free Show of the Americas in Orlando, are exclusive to travel retail and will be available from May 2013.
The Hershey’s Creamy Milk Chocolate Bars and Hershey’s Creamy Milk Chocolate Bars with Toffee and Almonds come in 193g formats in an easy-to-open pack.
The new Variety Box offers an assortment of four popular Hershey 100g bars: Hershey’s Creamy Milk Chocolate Bar, Hershey’s Creamy Milk Chocolate with Almonds Bar, Hershey’s Special Dark Bar and Hershey’s Cookies n Crème Bar.
Hershey World Travel Retail General Manager Steve Bentz said: “Our new extra-creamy chocolate bars bring travelling global consumers the taste profile they prefer while showcasing our iconic, high-quality milk chocolate elevated to new levels.
“With our Variety Box, our consumers will be able to snack and share a number of our best-loved chocolate bars any time, anywhere,” he added.
Hershey will also be highlighting three “˜core’ products from its Brookside line of products, featuring dark chocolate and fruit. The Dark Chocolate Pomegranate, Dark Chocolate Acai with Blueberry and Dark Chocolate Goji with Raspberry are described as “an ideal fit for duty free”. Hershey says its Brookside line has proven successful in Canada and in other global markets.
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Hershey will be highlighting three ‘core’ Brookside products |
