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Travel exclusive: Hershey’s Snack Size Assortment (500g) features Hershey’s Milk Chocolate with Almonds, Reese’s Peanut Butter Cups and Hershey’s Cookies “˜n’ Creme |
The Hershey Company is to launch four travel retail exclusives at the IAADFS Duty Free Show of the Americas next month in Orlando focusing on the sharing market.
Explaining its move towards sharing products, the US confectionery giant said: “‘Sharing’ is an important market segment for duty free shops and three of the four brands will achieve worldwide travel retail distribution, with one designed solely for the US market.”
Hershey’s Snack Size Assortment is available in a 500g pouch. Featuring Hershey’s Milk Chocolate with Almonds, Reese’s Peanut Butter Cups and Hershey’s Cookies “˜n’ Creme in a brightly coloured pouch, the product is geared towards travellers seeking chocolate for snacking and sharing.
Hershey’s Miniatures are offered in a 500g pouch with mini versions of Hershey’s Milk Chocolate, Hershey’s Special Dark, Hershey’s Mr Goodbar and Hershey’s Krackel.
“This pouch offers a little something for everyone. It’s the perfect sharing assortment for travellers,” said Hershey World Travel Retail Marketing Manager Onye Ebo.
Hershey’s Special Dark Miniatures pouch (500g) is targeted at dark chocolate lovers. The mildly sweet assortment features three of Hershey’s dark chocolate brands: Hershey’s Special Dark, Hershey’s Special Dark with Peanut and Hershey’s Special Dark with Crisped Rice.
For the US market only, Hershey is introducing Kit Kat Miniatures in a 385g pouch. “Kit Kat standard bar sales are growing across all classes of trade in the US,” noted Ebo. “This well-known global brand – familiar and appealing to foreign travellers and Americans – is now a travel retail exclusive.”
Ebo concluded: “With each piece individually wrapped, Hershey Travel Retail exclusives enjoy unique placement in a retail assortment with a strong brand, strong sharing concept, variety of tastes and flavours, and accessible price points for the travelling consumer.”
About The Hershey Company
The Hershey Company is the largest producer of quality chocolate in North America and a global leader in chocolate and sugar confectionery. Headquartered in Hershey, Pennsylvania, The Hershey Company has operations worldwide and about 12,000 employees.
With revenues of more than US$6 billion, Hershey offers confectionery products under more than 25 brand names, including Hershey’s, Reese’s, Hershey’s Kisses, Hershey’s Bliss, Hershey’s Special Dark, Kit Kat, Twizzlers, Jolly Rancher and Ice Breakers. Hershey also offers premium and artisan chocolate products under such brands as Scharffen Berger and Dagoba through the Artisan Confections Company, a wholly owned subsidiary.
The company is focused on growing its presence in key international markets such as China and Mexico while continuing to build its competitive advantage in the US and Canada.
For more than 100 years, Corporate Social Responsibility has been an integral part of the company’s global business strategy, which includes initiatives focused on fair and ethical business dealings, environmental stewardship, fostering a desirable workplace for employees, and positively impacting society and local communities.
Milton Hershey School, established in 1909 by the company’s founder and administered by Hershey Trust Company, provides a quality education, housing and medical care at no cost to children in social and financial need. Students of Milton Hershey School are direct beneficiaries of The Hershey Company’s success.
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