US. The Hershey Company is set to launch one of its leading brands, Hershey’s Kisses Cookies “˜n’ Crème, at the TFWA World Exhibition next month.
Kisses Cookies “˜n’ Crème, a white chocolate candy with pieces of cookie interspersed throughout will make its debut in global travel retail as a 355g pouch.
A line extension from the Kisses brand, this travel retail exclusive is packed in the same metallic packaging as the Kisses Classic and Creamy brands. It contains individually wrapped pieces to keep the products fresh once the main pack is opened.
While the product is currently only available in the US, Hershey’s Travel Retail will be making it available to the rest of the world in travel retail locations.
The Hershey Company Travel Retail Marketing Manager John San Miguel said: “It also serves as an ideal pack for sharing in the company of family and friends. Kisses Cookies “˜n’ Creme is an ideal pack for gifting to take home to your loved ones.”
For trade enquiries, e-mail John San Miguel at jsanmiguel@hersheys.com.
