GERMANY. Munich Airport has expanded its fashion offer with the opening of four premium brand stores – BOSS, Marc O’Polo, Eton and Luxury Sunglasses – in Terminal 2 near Gate H.
The 480sq m luxury retail cluster is operated by the airport’s retail subsidiary, eurotrade.
The largest unit anchoring the store choice is BOSS at 183sq m.
eurotrade Managing Director Sven Zahn said: “BOSS has been a reliable partner by our side for many years. Since the opening of the first boutique in Terminal 1 in 1997, our collaboration has continuously evolved.
“With the new store in Terminal 2, we are continuing this success story and offering our guests a modern shopping experience with international appeal.”
Marc O’Polo has relocated to a larger 128sq m space. The Scandinavian casual lifestyle brand, a eurotrade partner since 2003, now offers “a larger and more exclusive store”, according to the airport retailer.
Marc O’Polo Chief Sales Officer Dirk Schneider commented, “The strategic relocation of our store strengthens our presence in one of Europe’s most important transport hubs.
“Our new address in Terminal 2 will become a key fashion destination in the premium-casual segment and stands for a modern retail concept that lets customers step out of the bustle of the airport into a relaxed Scandinavian atmosphere.”
Meanwhile, Eton introduces its classic menswear offer to the luxury fashion zone, spanning shirts, accessories, knitwear, waistcoats and blazers.
Luxury Sunglasses completes the line-up with a 50sq m boutique housing brands including Cartier, Tom Ford, Céline, Miu Miu and Saint Laurent.
Munich Airport Head of Commercial Activities Maria Dahlhaus said, “The expansion of our fashion offering is an important step in further developing the retail experience for our passengers.
“Together with eurotrade and strong partners like BOSS and Marc O’Polo, we offer a shopping experience that combines international brand expertise with an open, modern store design and adds a stylish facet to the travel experience.” ✈
