High hopes in Haikou as two new offshore duty free stores open : Moodie Davitt Report

CHINA. Two much-anticipated new offshore duty free stores – both featuring Chinese licence holders supported by leading international retailers – offically open in the Hainan provincial capital Haikou today (31 January)

Hainan Development Holdings (HDH), a fully state-owned company of the Hainan Provincial Government, supported by leading international travel retailer Dufry unveiled the GDF Plaza in Mova Mall, Haikou this morning.

Licence holder Shenzhen Duty Free Group and partner DFS Group held a soft opening yesterday on phase one of its new store at the upscale Haikou Mission Hills leisure resort. The official inauguration and ribbon-cutting of Shenzhen Duty Free Haikou Mission Hills Duty Free City (Times DF) is being held today.

**Celebratory scenes as GDF Plaza is inaugurated, another landmark in Hainan province’s extraordinary duty free development**

**Customers flock into the store’s extensively ranged cosmetics & perfumes offer, called Beauty Collection**

**Hainan Daily reports on today’s opening ceremony**

Both openings represent further key landmarks for Hainan’s burgeoning offshore duty free sector. The GDF Plaza – full name, Haikong Global Boutique (Haikou) Duty Free City) – will be developed in phases. Mova Mall is a major tourism and shopping destination in Haikou’s city centre featuring a wide range of shopping, dining and entertainment attractions. Over 2,500 luxury hotel rooms are within walking distance.

The downtown duty free shop will eventually span more than 38,920sq m across two buildings of the Mova Mall – Aquarius and Capricorn. The first phase opening will see some 3,000sq m of space opened in Capricorn.

**Phase one of the development is located in Capricorn (right) with an extensive further offer promised across both buildings. Picture: The Haikou Guide**

During the initial phase, the temporary product assortment will cover all core categories such as perfume & cosmetics, food and confectionery, wine & spirits, consumer technology, sunglasses, luxury brands, and local premium labels.

**Cell phones and other consumer technology will be among the hottest items at GDF Plaza thanks to attractive prices and the generous duty free allowance**

High-power combination, high-class retail offer

As reported, the powerful combination of Shenzhen Duty Free and DFS have pledged a “world-class duty free retail experience” in Mission Hills, totalling around 30,000sq m after ultimate completion of all phases. Phase one will see customers taken on “an immersive and spellbinding tour of ‘The World in a Day’”.

**The Haikou Municipal People’s Government Press Office’s WeChat account welcomes the Mission Hills store as “a new landmark for duty free shopping”**

**Picture: Haikou Municipal People’s Government Press Office**

The Times DF store features an extensive collection of the world’s most famous brands across key categories, including beauty, fashion & accessories, jewellery and watches, destination merchandise, wines & spirits, consumer technology, food and other items. Look out for our full report soon.

Full details to follow on both openings.

Hainan Island: Travel retail’s global hotspot

The Moodie Davitt Report will publish a Hainan Island Special Report with the China edition of The Magazine in February 2021. Written by Martin Moodie and Dermot Davitt, it will explore how the offshore duty free business in China has become critical to the world’s leading brands across many categories.

海南：旅游零售业的全球焦点

穆迪戴维特报告（Moodie Davitt Report）将于2021年2月随The Magazine的中文版发表《海南特别报道》。该篇由马丁·穆迪（Martin Moodie）和德莫特·戴维特（Dermot Davitt）撰写，将探讨中国的离岸免税业务是如何变得对跨类别的各大全球领先品牌至关重要。

报告将覆盖以下内容：

评论与分析自2020年7月1日起，海南新离岸免税政策所引起的重大影响
从美妆个护到时尚、钟表，从葡萄酒、烈酒到消费类电子产品的跨类别离岸免税额的潜力
中免集团，中服免税店，DFS集团，Dufry, Hainan Development Holdings, 海南旅游投资发展公司，海南省国际经济发展局（Hanain IEDB），拉加代尔旅游零售等集团的重要访谈和简介，尤其着眼于颇具潜力的海南免税店贸易港项目
除海南外，我们还将考察中国国内市场的反弹情况，评估中国机场的前景，并希望终有一天能够恢复国际旅游通行，拥有来自内地，澳门和香港市场的领先旅游零售商的输入
电商驱动力：评估旅游零售业的长期市场领导者Dufry与数字巨头阿里巴巴；以及CDFG和其他主要参与者，是否具备达成合作伙伴关系的潜力
顶级旅行分析师ForwardKeys的专业意见
在内容合作伙伴Globuy，iClick，Jing Daily，Jessica’s Secret和DutyFree Expert的帮助下，分析有关中国消费者和免税市场的趋势

The report will feature:

Comment & analysis on the seismic impact of the new offshore duty free policy in Hainan since 1 July
The potential of new offshore duty free allowances across categories from beauty to fashion and watches and from wines & spirits to consumer electronics
Major interviews with and profiles of China Duty Free Group, CNSC, DFS Group, Dufry, Hainan Development Holdings, Hainan Tourism Investment Development Co, Hainan Provincial Bureau of International Economic Development (Hanain IEDB), Lagardère Travel Retail, and others, with a special focus on the ambitious Hainan Free Trade Port project
Beyond Hainan, we examine the rebound in the China domestic market, assess prospects for Chinese airports and hopes for an eventual return to international travel. With input from leading travel retailers in the Mainland, Macau and Hong Kong markets
The ecommerce drive: Assessing the potential of the partnership between travel retail’s long-time market leader Dufry and the digital powerhouse Alibaba; plus digital strategies at CDFG and other major players
Expert input from top travel analyst ForwardKeys
With contributions from our content partners Globuy, iClick, Jing Daily, Jessica’s Secret and DutyFree Expert on trends among Chinese consumers and the duty free market

Contact Irene@MoodieDavittReport.com to partner with The Moodie Davitt Report for this special edition.

High-power combination, high-class retail offer

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