US. Patrón Spirits International, brand owner and marketer of ultra-premium Patrón tequila, has finalised new inflight listings and pouring agreements with several major airlines.
The company has secured new partnerships with leading inflight concessionaire DFASS to offer Patrón Silver tequila for duty free sales onboard international flights on American Airlines, Delta Airlines and Canada’s Air Transat.
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High-flying spirit with DFASS: Patrón Silver Tequila |
Patrón’s first airline listings began several months ago with retail programmes on United Airlines via Duty Free World and Virgin Atlantic Airways via Tourvest. Additional airline listings are also planned.
“Duty free operators on the ground and in the air have discovered the strong consumer demand for Patrón tequila,” said Patrón Vice President of Travel Retail and Latin America Joe Arellano.
“These top airlines offer the world’s finest-quality products for sale in their onboard duty free catalogues, and we’re pleased that they’ve recognised Patrón as a high-quality luxury brand worthy of their passengers’ attention.”
Patrón is also now featured on the menu in the first class cabin on Swiss International Air Lines and poured onboard Virgin America flights.
Patrón is supporting these airline listings with various promotional and advertising executions, including inflight and online. Patrón also advertises and promotes the brand in major airports throughout the world, both in passenger terminals and in duty free stores.
In just four years since launching in travel retail, Patrón is now available in 114 airports across the globe and almost 700 duty free outlets.
MORE STORIES ON PATRÓN TEQUILA
Patrón Tequila cracks the Canadian airport market – 11/09/09
Major airlines list Patrón tequila onboard – 13/08/09
DFS hails unique ‘Trinity’ as Patrón and Brown-Forman keep The Smile Train rolling – 14/07/09
Patrón Tequila and WDF launch major summer travel retail promotion at key UK airports – 09/06/09
