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Digital dining: HMSHost’s B4 You Board food ordering app for smartphones |
US. Leading global concessionaire HMSHost has expanded its B4 You Board smartphone food-ordering technology to Sacramento International Airport.
The B4 You Board app is available at New York JFK Airport, Minneapolis-St. Paul and Chicago O’Hare and allows passengers to order food on their mobile phones and have it delivered to their seats at the gate.
“We are always looking for new ideas to improve the travel experience at Sacramento International Airport,” said Director of Airports G. Hardy Acree. “B4 You Board is a great way to take some of the stress out of flying.”
Travellers can now use the app to order a meal from Esquire Grill or Burgers & Brew. The selection includes lunch and dinner options such as a Turkey Avocado Melt or Portabella Burger and Sweet Potato Fries from Burgers & Brew, or a Seared Ahi Tuna Salad or Niman Ranch Angus Beef Burger from Esquire. Serving hours are between 10:30 am and 6:30 pm daily.
HMSHost Vice President of Business Development Joe Waller said: “Launching B4 You Board at Sacramento International Airport is a great way to celebrate the one-year anniversary of B4 You Board’s debut at JFK. It has been an exciting year. USA Today named B4 You Board one of the five apps every flier should have and we are a finalist for the National Restaurant Association’s prestigious Operator Innovation Award.”
Waller added: “We are thrilled with the response and are looking forward to bringing B4 You Board to more airports in the coming year.”
B4 You Board is free and available from the Apple App Store and from Google Play.
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HMSHost’s B4 You Board app allows travellers to order food from their smartphones and have it delivered to the gate | |
*FOOTNOTE: Genevieve Knevitt is Deputy Editor of The Foodie Report, a new e-Zine published by The Moodie Report and dedicated to all travel-related, revenue-generating food & beverage services. To view the most recent edition click here.
To subscribe, please e-mail Sinead.Moodie@TheMoodieReport.com
The Foodie Report and The Moodie Report will hold the annual Airport Food & Beverage (FAB) Conference & Awards in Amsterdam on 20-22 June, hosted by Amsterdam Airport Schiphol. Click here for details. HMSHost is sponsor of the Opening Evening.
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