HONG KONG. Outdoor media specialist JCDecaux Transport has installed five power recharging and internet access stations at Hong Kong International Airport (HKIA), providing travellers with a free power boost for their personal electronic devices.
These 1O1O Next G Experience Stations, also known as Power Poles, offer a mobile broadband experience via the world’s fastest All-IP mobile broadband network at download speeds up to 21Mbps, said JCDecaux. They also provide an additional power recharging service.
Each pole is equipped with a 22-inch LCD monitor and a computer unit connected through 1O1O Next G Express 21 Modem for ultra-high speed internet connection. They are also outfitted with two power socket outlets and four USB ports allowing several travellers to recharge their electronic devices at the same time. These outlets can be connected to most portable electronic devices, such as mobile phones, laptops, MP3 players and PDAs.
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Each Power Pole, also known as a 1O1O Next G Experience Station, is equipped with a 22-inch LCD monitor and a computer unit connected through 1O1O Next G Express 21 Modem for ultra-high speed internet connection |
The Power Poles are installed at the HKIA Departure Concourse in order to optimise travellers’ dwell time at the airport.
Airport Authority Hong Kong Marketing & Business Development Assistant General Manager Christina Cheng said: “We conduct surveys at regular intervals to keep track of airport passengers’ requirements, and we always aim to team up with the best partners to provide new services that could enhance passengers’ experience.
“On average, near three hours dwell time of departing or Transit/Transfer passengers indicates that the Power Pole facility could make passengers’ waiting time much more productive.”
CSL Limited Chief Marketing Officer Aenil Premji said: “We are pleased to be the first mobile operator to offer the Power Pole service to passengers, by joining forces with JCDecaux Transport and Airport Authority Hong Kong. As a leading mobile operator in Hong Kong, 1O1O is the preferred choice for discerning individuals who expect best in class services.
“We are bringing value to the passengers by offering them the convenient battery charging point for their devices while they surf the internet with ultra-high speed mobile broadband service brought by 1O1O Next G. This initiative has been extremely well received since travelling with mobile devices, e.g. PDA, smartphones and laptop becomes increasingly common nowadays.”
JCDecaux Transport General Manager Shirley Chan said: “As the leading outdoor media, JCDecaux Transport always creates spectacular and exceptional advertising format to provide our advertisers an innovative channel in order to launch their outstanding advertising campaigns. The Power Pole for HKIA is a top-shelf creation to serve as a recharging service for airport passengers and also an impactful advertising media with innovation for our advertiser to attract their audiences more effectively.”
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About JCDecaux Transport
A subsidiary of the French-based JCDecaux Group, JCDecaux Transport manages the Hong Kong International Airport Advertising Concession, the Macau International Airport Concession, the MTR Advertising Concession and other outdoor advertising projects.
JCDecaux Group claims to be the number one worldwide in airport advertising with 153 airports and more than 300 transport contracts in metros, buses, trains and tramways (207,000 advertising panels). JCDecaux is said to be the leading outdoor advertising company in China with 79,400 advertising panels in 20 cities. The company has a presence in 3,400 cities, with 715,000 advertising panels in 46 different countries.
About CSL Limited
CSL is a subsidiary of Telstra Corporation Limited, Australia’s leading telecommunications and information services company. CSL is said to be Hong Kong’s first and leading mobile network operator. Employing a market segmentation strategy, it uses leading technologies to provide customer-focused services through segmented brands: 1O1O, One2Free and New World Mobility. For more information, visit www.hkcsl.com.
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