UAE. FIX Dessert Chocolatier, an integral part of the Dubai Chocolate phenomenon that has taken Dubai – and other parts of the world – by storm, has made a welcome return after a short absence to Dubai Duty Free at Dubai International Airport (DXB).
The hugely popular chocolate brand reopened on 15 May with a new pop-up at Terminal 3 Concourse B East.
“The new pop-up isn’t just a retail point, it’s an immersive destination that invites every passerby to pause, indulge, and make a memory,” Dubai Duty Free said.
FIX Founder Sarah Hamouda said, “This return means a lot to us, not just because we’re back at Dubai Duty Free at the beautiful and bustling Dubai International Airport, but because of why we’re back. Following the overwhelming response to our previous pop-up, we’ve been invited to return to a new premium location. A moment we’re incredibly proud of.”
Dubai Duty Free Senior Vice President – Purchasing Sharon Beecham commented, “We’re pleased to welcome FIX Dessert Chocolatier back to Dubai Duty Free as an exclusive retail partner with a refreshed Pop-Up concept.
“It continues to offer an exciting, immersive experience that goes beyond premium confectionery and we’re confident it will attract customers and drive continued strong sales for the brand.
“As the only place in the world to shop the entire FIX range in person, we’re excited to bring this viral favourite to our customers right here at Dubai Duty Free.
Designed to deliver more than just chocolate, the new pop-up offers a boutique experience of its own, Dubai Duty Free noted. Travellers can stop by to grab their sweet FIX and capture the moment with a selfie at the dedicated photo zone.
“From TikTok viral Knafeh bars to limited-edition delights, the FIX collection is designed to make every journey a little sweeter, and a lot more Instagram-worthy,” Dubai Duty Free concluded. ✈
