California haute parfumerie House of Sillage is targeting travel retail expansion following its “fast and furious” journey since launching in 2012.
The brand was founded by Nicole Mather, a Romanian who moved to the USA at a young age. Mather started a graphic design business to help pay her way through university where she earned a degree in business. She went on to work for illustrious fortune 500 companies Smith Barney, UBS and Goldman Sachs. After several years, she took the knowledge gained from the financial giants and started her own business in the cosmetics business.
“I grew to admire the brilliance of scent and how it can transport you to another place and time. At House of Sillage, we have poured our hearts in the art of fragrance to achieve a perfect synthesis of artistry, craft, transition, and innovation” – Nicole Mather
House of Sillage showcased a number of its fragrance ranges at the recent TFWA World Exhibition, including the Travel Collection which is available now.
The Travel Collection comprises seven travel sprays: Rose Gold, Aquamarine, Blanche Or, Blanche Absolue, Bleu-Gris, Emeraude and Ruby. The travel sprays are housed in a flacon which is hand painted in a palette of custom enamel, crafted in solid golds and finished with high grade Swarovski crystals.
A set of four and ten travel spray refills complement the line. Each box contains 3.5oz interchangeable refills for the travel spray cases and refills are available in all fragrance references. The price point for the set of four refills is US$170 while the set of ten is priced at US$290.
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Whispers in the Garden was profiled in the latest issue of The Moodie Davitt Report e-Zine |
House of Sillage also presented some of its limited-edition fragrance lines in Cannes, including the Tiara fragrance which is inspired by Catherine, Duchess of Cambridge’s engagement ring. Only 1,000 flacons are available per limited-edition line and they are priced between US$1,200 to US$1,500.
As reported in The Moodie Davitt e-Zine, the company recently launched a perfume line called Whispers in the Garden. The collection aims to raise funds for charities The Foundation for Women’s Cancer and The Painted Turtle through sales of Whispers of Strength and Whispers of Guidance perfumes.
In related news, House of Sillage is partnering with 20th Century Fox to release officially licensed limited-edition his and hers fragrances for movie musical The Greatest Showman, which is due to launch in December.
The Greatest Showman, featuring Hugh Jackman and Zac Efron, celebrates the birth of show business and is directed by new filmmaker Michael Gracey.
The Greatest Showman for Her, inspired by the “brilliance and charisma of show business”, includes notes of raspberry, bergamot, almond and vanilla. The Greatest Showman for Him features mandarin, black leather and amber gris, enhanced by coriander.
Speaking to The Moodie Davitt Report in Cannes, House of Sillage Marketing Director Ryan Clear said the brand has been on a “fast and furious” adventure since its launch in 2012. The brand’s key markets are Russia and the Middle East and it is looking to target the UK and Asia Pacific.
House of Sillage is currently present in travel retail with DFS in Abu Dhabi Airport, Dufry in Las Vegas McCarran International and in numerous Russian airports, including Sheremetyevo and Vnukovo airports.
