 |
Hudson: The latest look for the retailer’s travel essentials concept |
USA. Dufry-owned Hudson Group this week opened its newest concept, a travel essentials store called Hudson, at Seattle-Tacoma International Airport.
The 3,500sq ft unit is located in the Central Terminal. Hudson is the latest generation of the traditional Hudson News concept that has been in North American airports since 1987.
The ribbon cutting ceremony was attended by representatives of the Port of Seattle, the airport, Hudson Group, its partners and mascot, Hudsy the News Hound. The gala event included product samplings and book signings by seven Seattle-based bestselling authors.
The Hudson concept offers travellers a wider selection of products than its traditional newsstands, in a series of dedicated sections – Media, Essentials, Marketplace and Destination – that are said to be easy to access and shop. The new sections feature built-in, custom shelving and signage. The Seattle store features magazines and books, as well as electronics and media related items; health and beauty aids; healthy meals, snacks and beverages; and local and regional merchandise from the Puget Sound region.
Hudson Group President and CEO Joe DiDomizio noted: “We have had the new Hudson concept under development for some time. Our goal was to redesign our core concept to create a more open, friendly and welcoming environment for travellers. We have accomplished this not only with the creation of “˜smart’ tablets mounted directly on our displays, but through whimsical, colour-coded signage to attract customers’ attention to featured products and promotions.”
Hudson Group has operated at Seattle since 2004, when the airport opened its updated Concourse A. Along with local partners Randi Sibonga (MCSB, Inc.) and Ardie and Marques Warren (Warren News & Gifts), Hudson operates newsstands, bookstores, cafés, speciality and duty free shops in the airport.
[houseAd5]
