AUSTRALIA. Hugo Boss has opened its first store at Sydney Airport’s International Terminal (T1), joining a powerful brand line-up within the new luxury precinct.
The 150sq m store in Pier B showcases a wide range of Boss menswear, including ready-to-wear, shoes and accessories as well as sportswear line Boss Green, in addition to timepieces.
“We’re thrilled to welcome Hugo Boss to the collection of 13 designer brands that form the new luxury precinct at T1, providing a premium offering of classic Boss wares within a modern design setting,” said Sydney Airport General Manager Retail Glyn Williams.
“We’re excited to open our first directly run airport store in the market at Sydney Airport’s T1 luxury precinct,” added Hugo Boss Australia Managing Director Matthew Keighran. “The travel retail channel is one of the most dynamic areas in the fashion business today and allows us to service our customers right to the very end of their journey… or perhaps right at the start.”
Hugo Boss opens its first directly managed airport store in Australia at Sydney Airport T1. Note the dramatically striking high store frontage. |
The 150sq m store offers a broad range of Hugo Boss merchandise including ready-to-wear, shoes and accessories |
