Hugo Boss has launched Hugo Woman, a new fragrance for women that is said to fuse masculine and feminine scents.
The clear Eau de Parfum comes in a circle-shaped glass flacon that features a hidden scarlet ring in a groove surrounding the bottle which the brand calls “a discreet feminine touch”.
The fruity, floral fragrance features top notes of ripe boysenberry, Italian mandarin and the mountain freshness of Himalayan red grass. Middle notes of Jasmine sambac, dark plum, Iris and Indian black tea are joined by the woody base notes of sandalwood, cedar and amber.
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Hugo Woman: a fruity, floral fragrance |
The 50ml (€52) or 75ml (€66.40) fragrance with a shower gel and body lotion will be available through Gebr Heinemann, World Duty Free Group (UK and Spain), Nuance/Dufry, Aelia and Kappe from this month.
Danish model and face of Hugo Woman Freja Beha Erichsen said: “You can express your individuality with fragrance, especially as the same one will smell unique on everyone. It creates a signature scent to match your personality. Hugo Woman reminds me of a friend whose motto is: “˜Put on your “Yes” hat!’ It’s about embracing life and doing things your way!”
The model appears in a print ad for Hugo Woman shot by photographer Karim Sadli. She also partners with French model Adrien Sahores for a joint Hugo Man and Hugo Woman image as well as a television commercial.
