SOUTH KOREA. Hyundai Department Store Duty Free has introduced K-pop idols New Jeans as the new faces of the brand.
The group behind the hit songs, Super Shy, Hype Boy, OMG, Attention and Ditto, among others, are now featured in the retailer’s new advertisement campaign as it aims to attract the MZ generation.
According to Korea Economic Daily Global Edition, New Jeans has signed a one-year exclusive advertising contract for the retailer. Under the agreement, they will represent the brand through key campaigns.
Aside from the group’s increasing influence on pop culture, they were chosen as the model because they give a trendy and fresh image to Hyundai Department Store Duty Free.
The five-member girl group is composed of Minji, Hanni, Danielle, Haerin and Hyein. ✈
