IAADFS names Latin America market expert John Price as keynote speaker for Summit of the Americas

AMERICAS. The International Association of Airport and Duty Free Stores (IAADFS) has named Americas Market Intelligence Managing Director John Price (right) as keynote speaker for the conference sessions at the Summit of the Americas 2025. The event takes place on 8-11 March at the InterContinental Hotel in Miami, Florida.

Price will examine the political, economic and social trends that are driving travel in Latin America. He will review recent travel trends in Latin America and the evolution of Latin America’s affluent and mass-affluent travellers. His presentation will include a review of the economic outlook for the region for the next years and will look at longer-term trends that affect Latin American travel.

IAADFS said Price is “a veteran of Latin America market consulting and is one of the leading public speakers and thought leaders in the region”.

Price has had 4,000 consulting engagements in the region since 1993 and has published over 100 articles on Latin American business trends, maintaining a column in the region’s largest circulated English language magazine, Latin Trade.

In 2007, Price co-wrote and co-edited ‘Can Latin America Compete?’ published by Palgrave. He teaches as an adjunct professor at Florida International University and is a guest lecturer at the University of Miami.

He is a former board member of Nuestros Pequenos Hermanos, a LatAm orphanage network, and is an active board member of the Canadian Council of the Americas. He is also a keen supporter of El Techo, an innovative charity that builds sturdy homes in Latin American economically disadvantaged communities.

“We look forward to John’s engaging and informative presentation, which will provide valuable and actionable intelligence to our 2025 Summit attendees,” said IAADFS President & CEO Michael Payne.

Additional details on the 2025 Summit of the Americas, including registration, housing and event schedules are available at the dedicated summit website. Information on conference sessions will be updated soon.

The lowest registration rates are available through the early discount deadline of 17 January and the room reservation deadline is 7 February. ✈

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