Ice-Watch targets ‘back to school’ shoppers with new Ice-Glam Forest

Ice-Glam Forest comes in four autumn colours: Twilight, Urban Chic, Anemone and Caribou

Ice-Watch has introduced its new collection of watches – Ice-Glam Forest – just in time for the new school year.

The model is available in two sizes – Small (38mm) and Unisex (43mm) – and in four autumn colours: Twilight, Urban Chic, Anemone and Caribou.

It is water resistant up to 10atm, and features include a dial with a yellow gold bezel and a silicone band.

Established in 2007, the Ice-Watch brand is now sold in more than 85 countries. The watches are available in several models and colours, offering more than 500 different combinations.

The brand said its growth in the duty free channel is evidenced by its strong presence at the recently opened Lotte Duty Free retail zone at A.B. Won Pat International Airport.

Ice-Watch is flourishing in travel retail, the brand said, as evidenced by its strong presence at Lotte Duty Free’s newly opened retail zone at A.B.Won Pat International Airport
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