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Chalhoub Inc, a subsidiary of luxury goods distributor Chaloub Group, has signed a three-year deal with Ice-Watch to represent the company in the Middle East.
Chalhoub will develop the Ice-Watch brand in the United Arab Emirates, Saudi Arabia, Qatar, Oman, Bahrain, Kuwait, Jordan, Egypt, Lebanon, Syria, Iran, Iraq and Yemen.
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Chalhoub will also seek partners in other countries where the watch brand is not present and provide support to existing partners to grow the brand’s retail presence.
Chalhoub Group Co-CEO Patrick Chalhoub said: “Through this agreement, we will support Ice-Watch development and growth in the region while offering our consumers great quality in timepieces with a trendy, colourful and fashionable look in addition to a strong identity.”
Ice Group Managing Director Thierry de Poerck said: “We view the Chalhoub Group as the perfect partner to further strengthen our presence in the Middle East and develop the visibility and market penetration of Ice-Watch. Thanks to their in-depth market knowledge, expertise in luxury and central location, we are confident in Chalhoub Group’s capabilities to grow Ice-Watch, often referred to as “˜affordable luxury.'”
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Ice-Watch CEO Jean-Pierre Lutgen pictured with the colourful Ice-Watch range |
Ice-Watch sells over 12 million watches from more than 10,000 points of sale worldwide, including a strong position in travel retail.
Supported by its concept, “˜Change. You can,’ the brand offers a wide variety of watch colours and styles with over 500 different combinations possible.
At the IAADFS Duty Free Show of the Americas in Orlando last month, Ice-Watch announced that it has extended its licence agreement with BMW Motorsport by three years. Ice-Watch also has agreements with Pantone and Swarovski.
As reported, Ice-Watch parent company Ice Group also recently acquired Patton watches for an undisclosed sum, adding to its concept of “˜affordable luxury’ watches with prices ranging from US$1,000 to US$2,500.
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With the brand’s design available in several models and colours, the wearer can choose from over 500 different combinations to create a look that is specific to their taste and activity |
