‘Ideas that go places’ – Vantage Group unveils refreshed brand as it enters new growth phase : Moodie Davitt Report

USA. After nearly 30 years in the business of airport investment, development and management, Vantage Airport Group has announced a refreshed brand with the abbreviated name Vantage Group.

The company has been involved in more than 30 major transportation infrastructure projects worldwide, including many with significant retail and food & beverage elements.

Vantage Group said the refreshed brand, showcased on its new website www.vantagegroup.com, “both reflects its historic accomplishments and signals its ambitions for continued growth”.

Explaining the thinking behind the new branding, Vantage Group noted: “In the restless, ever-evolving airport and transportation industries, Vantage Group is built for change. With an enduring commitment to creating customised solutions that benefit the partners, passengers and people served at every location, Vantage creates ‘ideas that go places’.”

Vantage Group opened 50 shopping and dining outlets in the new US$1.5 billion Kansas City International Airport terminal last year. Read our extensive interview with Vantage Group Vice President, Commercial Sammy Patel about the project here.

The company’s refreshed brand is anchored in the visual device of a path, which it said represents the many journeys Vantage takes to transform transportation with its partners.

Designed in partnership with creative services firm VML, the logo features a contemporary sans serif typeface with distinct letter curvature reminiscent of a path, paired with a fresh and modern colour palette that introduces spring green and sky blue alongside Vantage’s legacy navy (see below).

**Click the image above to view the new Vantage Group website and branding**

Vantage Group Chair and CEO George Casey said: “Anchored in our successes and optimistic about our future, we are proud to unveil our refreshed brand and move forward as Vantage Group.

“We take immense pride in each milestone we’ve achieved across our network and remain committed to being a determined, thoughtful, inventive and proactive partner to help guide the transformation of airports and transportation centres around the world.”

Vantage Airport Group Vice President of Commercial and Midway Partnership Chief Executive Officer Sammy Patel is among the panellists at next week’s 2024 Airport Food & Beverage (FAB) + Hospitality Conference and Awards in Ontario. He will feature in the session New Dimensions in Airport Dining – Views from North America. Find out more about the event here.

Vantage Group fact file

Vantage Group is leading the development of the new, US$4.2 billion ten-gate international Terminal 6 at JFK Airport. The first gates open in 2026 at an airport where it also manages the existing Terminal 7.
As lead member of LaGuardia Gateway Partners, Vantage led the US$5.1 billion redevelopment of the new LaGuardia Terminal B (pictured below), named by Skytrax as Best New Airport Terminal in the Worldin 2023. It manages the terminal under a long-term lease with the Port Authority of New York New Jersey. During development and construction, the company also managed the original terminal.

At both Chicago Midway International Airport and Kansas City International Airport’s new single terminal, Vantage delivered and manages award-winning concession programmes that feature industry-leading community involvement and a unique sense of place through shops, restaurants and amenities.
Vantage is creating and delivering a new concession programme at Philadelphia’s historic Gray 30th Street Station, one of the busiest rail stations in the USA.
Elsewhere in its current global network, Vantage manages airports in Canada, the Caribbean and Europe.

Vantage Group fact file

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