Illva Saronno, in partnership with its regional agent World Equity Brand Builders (WEBB), will showcase its Disaronno and Tia Maria liqueurs at next month’s IAADFS Duty Free Show of the Americas in Orlando (Stand: 923).
For Disaronno, the Disaronno by Roberto Cavalli limited edition animal print design bottle will be featured. According to WEBB, the Cavalli bottle, part of the Disaronno Icon project, has enjoyed an “incredibly successful” launch.
Illva Saronno International Sales Director Domenico Toni said: “Depletions have grown for Disaronno by over +40% vs 2014, so it was a remarkable performance. The limited edition series, with the latest Cavalli edition, has proved to be very successful and we will continue with this consumer demand with the launch.”
Toni said the company was expecting “solid growth” for the year ahead as core North American consumers continued to travel. He noted that female drinkers were becoming more important and that the dynamics of South America created some uncertainty.
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Disaronno by Roberto Cavalli: the “incredibly successful” limited edition will be spotlighted at IAADFS |
Illva Saronno said the brand would continue to invest in high profile activations, such as the partnership with International Shoppes at JFK T1 in November and December. “This created huge interest in the Disaronno Sour cocktail which we will continue to focus on in 2016 with sampling programmes at key domestic and travel retail outlets,” Toni said. “The Disaronno Sour is now ranked number 30 in the top 50 cocktails by Drinks International, so we’re pretty pleased with the results.”
Toni reported promising results for the duty free Caribbean islands, with Disaronno growing in high single-digit figures. Tia Maria showed strong growth in Jamaica duty free, he said.
Commenting on the upcoming IAADFS show Toni said: “We’re delighted to be back in Orlando with WEBB in 2016. They really are doing a fantastic job for us and have made a significant impact in the growth of our brands.”
The Disaronno Icon project supports the “˜Fashion 4 Development’ charity, sponsored by the United Nations. Disaronno will donate part of the proceeds to the development of this project in Africa. To toast this collaboration Disaronno US Director of Brand Ambassadors Paul Sevigny, and Disaronno UK Brand Ambassador Rod Eslamieh joined forces to craft the ‘Disaronno Wears Cavalli Sour’, a twist on the Disaronno Sour, blending Disaronno with lemon juice, sugar syrup, prosecco and dashes of angostura bitters.
