Our regular feature, brought to you in association with Strange Nature gin from New Zealand, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.
SWITZERLAND. Well there could only be one choice for today’s selection, right?
For this morning Swiss time, the new travel retail to food & beverage powerhouse Avolta announced the commencement of trading in its shares on the Swiss Stock Exchange (SIX: AVOL).
First announced as the intended new name for the Dufry-Autogrill combination in early October, Avolta was approved by shareholders with an overwhelmingly positive 99.77% vote at an Extraordinary General Meeting on 3 November.
“With its inclusive and engaging visual identity as showcased on avoltaworld.com, Avolta now leads the way as the company aligns under a single, united and strategic global brand to fully realise its Destination 2027 strategy,” the group said.
Simultaneously, Avolta announced the launch of its new, “traveller-centric” website avoltaworld.com.
Moving forward, the Avolta brand will lead all internal and external communications, with all corporate brands of the former Dufry and Autogrill Group transitioning to the Avolta brand family.
Consumer-facing brands, including consumer-facing elements of corporate brands – such as Dufry, Autogrill, Hudson and World Duty Free – will continue to operate as previously due to traveller familiarity with them. ✈
