Our daily feature celebrates memorable scenes, moments, launches and campaigns from the global aviation and travel retail sphere.
IRELAND/INTERNATIONAL. Aer Rianta International (ARI) launched a vibrant, colourful campaign across its retail estate this past weekend to mark Valentine’s Day on 14 February.
‘Don’t wait for Cupid,” said the retailer, ‘Gift them off their feet…’ The messages (shown on this page) were accompanied by a variety of in-store entertainment and discounts across categories.
Of the campaign, ARI said: “Cupid was on hand to remind everyone, there has never been a better time to show some love to that special someone, whether they be near or far, or even to show some self-love and treat yourself. Well done to all the teams who have worked hard to continue to enhance customer experience and put a smile on travellers faces through these difficult times.”
Bravo to ARI and the many other retailers that talked the language of love this past weekend, and that added a note of familiarity and friendliness to the journeys of those who were able to travel.
