Our regular feature celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.
SINGAPORE. Today’s selections, snapped by The Moodie Davitt Report Brands Editor Hannah Tan-Gillies, come from Changi Airport Terminal 3.
Here, courtesy of Hasbro Gaming, a large area has been transformed into a wonderland of fun for kids, families, and adults of all ages with larger-than-life games, a whimsical playground, photo spots, and Changi-exclusive premiums.
The activation, which runs from 26 May to 16 July, offers larger-than-life phygital (physical and digital) versions of popular games such as Connect 4, Hungry Hungry Hippos, Twister, The Game of Life, and Guess Who?
To enjoy the phygital experiences at the Hall of Games, one free Gamer Pass can be redeemed with a minimum spend of S$50 (S$80 for supermarket) in a single receipt at participating outlets in the public areas of Terminals 1 to 4 (excluding Jewel Changi Airport). Alternatively, Gamer Passes can also be purchased at S$5 each.
“We are thrilled to be partnering Hasbro Gaming to bring the wonder of board games into Changi Airport. Just as the airport is a place for friends, family, and people the world over to connect, board games bring everyone together and are precious opportunities to create fun and memorable experiences,” said Changi Airport Group General Manager for Landside Concessions Ms Phau Hui Hoon.
“We hope this June holiday event will not only rekindle the magic of games for those who grew up with them, but also introduce those who might be new to this world of fun.”
Nice sentiments from a company which always puts the consumer experience first and never forgets that airports should always be about enjoyment and fun. ✈
