Our regular feature celebrates important and/or memorable scenes, moments, launches and campaigns from the global aviation and travel retail sphere.
What moves you makes you.
The words of German luxury house Montblanc’s new global brand campaign seem particularly apposite to our troubled travel retail world and the need to keep looking forward and seeking inspiration despite the global pandemic.
Montblanc Head of Travel Retail Jessica Ciannarella drew on the words of the campaign in a heartfelt LinkedIn post (below) to celebrate the brand’s elegant new boutique at Berlin Brandenburg Airport Willy Brandt, where operations began Saturday.
She also cited Victor Hugo, from his classic work Les Miserables. “Those who live are those who fight.” Indeed. The travel retail and aviation worlds might be down. But they will never be out.
