Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.
IRELAND. Today’s selection of images, fittingly, homes in on how our sector is marking St. Patrick’s Day in Ireland and beyond.
State-owned travel retailer ARI is marking Ireland’s national day across its Dublin Airport Duty Free and Cork Airport Duty Free stores with a range of tastings, promotions and entertainment.
ARI said in a LinkedIn post: “Today we mark St Patrick’s Day, a moment that reflects Ireland’s unique journey and the spirit that continues to shape ARI around the world. Across our locations, travellers are discovering Irish brands, products and in-store moments that bring a touch of Ireland to their journey.
“At the same time, we are mindful of colleagues and partners in regions currently facing disruption, and grateful for the professionalism and care they show every day.
“Wherever our teams and travellers are today, we are proud to share the warmth of Irish hospitality along the way.”
Elsewhere, Dubai Duty Free has added its own special St. Patrick’s Day theming to its latest Millennium Millionaire and Finest Surprise promotions, which feature in-store and online (below).
In North America, leading brand representative Blue Caterpillar has brought Irish whiskey partner brand Sailor’s Home to life in a special St. Patrick’s Day activation with Avolta and Norwegian Cruise Line, with tastings, games and prizes around the promotion taking place outside the traditional retail environment.
We also feature proud messaging to mark this special day from our Images of the Day partner Duty Free Global and others in the LinkedIn round-up below. ✈
