Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.
SINGAPORE. Today’s images from Changi Airport highlight the arrival of Bellygom and friends at the Singapore hub.
Timed to coincide with the school holidays (13 March-3 May), the popular South Korean pink bear’s debut is designed to enhance the traveller experience across multiple terminals, featuring themed photo spots, a Bellygom merchandise pop-up, interactive games and exclusive member rewards.
Set among Peranakan shophouses in the Terminal 3 Departure Hall, a seven-metre-tall inflatable Bellygom anchors the display, accompanied by friends and fun photo opportunities.
Travellers can capture photos surrounded by oversized Singapore-inspired scenes, from ice gem biscuits with Ja-Ah Dochi the hedgehog to a cup of kopi with Daldal-Guri the raccoon, and Peranakan tingkat tiffin carriers featuring Malamala the yoga teacher.
The Bellygom merchandise pop-up store offers merchandise such as t-shirts, lunch bags, key chains and plush toys, with two additional pop-ups located at T3, Basement 2 (opposite Kopitiam) and Terminal 4, Level 2.
Travellers can enjoy interactive games with Bellygom and friends in T3, opposite Check-in Row.
The carnival at Changi Airport features five hawker-themed game stalls inspired by Singapore’s local flavours, including a Hokkien mee stall with a giant inflatable wok and a traditional dessert stall with a ball toss game.
Prizes include Bellygom merchandise, vouchers for The JellyHearts cheesecake or Swensen’s ice cream, and exclusive Changi Rewards items.
To play, travellers must spend a minimum of S$30/US$23 (S$80/US$62 for supermarket purchases) at participating outlets in terminals 1-4, to redeem five free carnival credits via the Changi App, with three additional credits awarded for Mastercard payments. Credits may also be purchased directly via the app (30 for S$30 or 60 for S$50/US$39; five extra credits with Mastercard).
Changi’s event atrium, ST3PS has been transformed into a garden picnic setting, offering a relaxing space featuring Bellygom and friends.
Bellygom premium is available with a minimum S$30 spend at participating outlets in terminals 1-4. Mastercard payments allow an extra premium, and higher spend earns a free Bellygom Luggage Tag. Tote bags and pouches in cream or pink are also available.
Changi Rewards members can automatically redeem premiums via the app and access exclusive pouches.
Travellers can also enjoy meet-and-greet sessions with Bellygom on weekends, which include surprise gifts and complimentary photo keepsakes for qualifying CR members. ✈
