Our regular feature, brought to you in association with Strange Nature Gin from New Zealand, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.
AUSTRALIA. Today’s images were taken by The Moodie Davitt Report Brands Director Hannah Tan during visits to London Heathrow and Stansted airports.
As the summer travel season reaches its peak, Chanel has partnered with Avolta for the colourful ‘Summer Club’ pop-up campaign.
The activation – running at Heathrow, Gatwick and Stansted airports – is a four-week event designed to captivate and pamper travellers with Chanel’s multi-axis portfolio of fragrance, makeup and skincare products.
A selection of exclusive giftsets, which combine different Chanel bestsellers, are available at the pop-ups. Travellers can also collect limited-edition Chanel Summer Club postcards as souvenirs of their visits.
The Summer Club animations are designed to evoke the ambiance of a luxurious beach retreat. The vibrant pink decor, complete with black and white tiles and poolside backdrops, transports travellers to the sun-kissed beaches of the French Riviera.
In addition, Chanel’s expert beauty consultants are on-site to offer bespoke advice, helping travellers select the ideal products for their needs.
At the core of the Summer Club pop-ups is a curated selection of Chanel’s fragrance products with a focus on the Chanel Chance, Allure Homme and Les Eaux de Chanel fragrance lines.
The campaign is a clever nod to the ultimate summer escape. By offering a blend of luxury and interactive experiences, Chanel ensures that it remains top-of-mind for travellers in the UK this summer.
