Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.
UAE. Today’s image selection comes from Dubai where Evian, official water sponsor for the Dubai Duty Free Tennis Championships, is keeping travellers hydrated with a tennis-themed activation.
A giant pink tennis ball is the central feature of a playful Dubai International Airport pop-up, which offers bottles of Evian to visitors and highlights the brand’s ‘Play More, Live Young’ mantra.
The Dubai Duty Free Tennis Championships, taking place until 1 March at the Dubai Duty Free Tennis Stadium, is owned and organised by Dubai Duty Free and is held under the patronage of HH Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.
As part of this partnership, Evian has set up a dedicated stand within the stadium’s Tennis Village, offering attendees a refreshing experience and engaging activities.
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Visitors are encouraged to visit the Evian stand, play a game of table tennis, win exclusive prizes and immerse themselves in the tournament’s vibrant atmosphere.
At the stand, guests can discover Evian bottles designed in collaboration with some of the leading names in fashion, including Jean Paul Gaultier, Kenzo and Coperni.
The Dubai Duty Free Tennis Championships is a prominent event in the UAE’s sporting calendar, featuring top-tier talent from the Association of Tennis Professionals and Women’ Tennis Association tours. ✈
