Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.
UK. Today’s selection of images comes from Heathrow Airport, where William Grant & Sons is bringing the limited-edition, travel retail-exclusive Hendrick’s Whimsical Watering Can to life with a giant watering can display.
The images were shared by William Grant & Sons Customer Planning and Activations Manager GTR Europe, Americas & ISCME James Eisen on LinkedIn, who summed up the campaign by saying: “A human-sized watering can. How very Whimsical. How very Hendrick’s.”
Available exclusively in travel retail since the end of May, the Whimsical Watering Can is priced at €40/US$44 with the purchase of a 70cl bottle of Hendrick’s Gin Original.
The eye-catching packaging concept was developed by Boundless Brand Design and Hunter Luxury Packaging. The brand owner said the limited-edition gift pack is designed for “the worldly pursuit of cucumber cultivation and is a marvellous gift for budding botanists and curious cocktail lovers alike”.
William Grant & Sons Global Travel Retail Regional Managing Director Rufus Parkinson said, “There is nothing quite like The Whimsical Watering Can by Hendrick’s in global travel retail. This standout gift pack is bound to attract the attention of curious travellers and be a real crowd-pleaser when entertaining (responsibly) at home.
“The functional element of the watering can is inspired to tap into consumers’ passion for botany, important for cultivating the freshest of cucumber cocktail garnishes.”
The Whimsical Watering Can is a playful addition to Hendrick’s portfolio of oddities, and the over-sized display at Heathrow aims to captivate garden enthusiasts and cocktail lovers alike during the peak summer travel period. ✈
