Our regular feature, brought to you in association with Strange Nature Gin from New Zealand, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.
EUROPE/AFRICA. Today’s selection comes from Lagardère Travel Retail, which has unveiled its ‘Here Comes the Fun’ summer campaign across Aelia Duty Free stores in Europe and Africa.
The dynamic campaign was rolled out to coincide with the peak summer travel period, featuring targeted promotions and colourful activations presenting a range of summer essentials.
To immerse travellers in a family-friendly summer atmosphere, the retailer is showcasing interactive retailtainment elements and engaging displays.
In selected stores, Lagardère has partnered with Lego to bring more fun-filled activities with interactive Lego brick walls, and Lego sets from popular product lines such as Disney.
Children can also colour city skylines and postcards on the interactive walls designed for creative play.
The sales staff, dressed in vibrant campaign-themed shirts, personally welcome and greet passengers and assist them with their needs.
In a social media post, Lagardère Travel Retail said: “By blending strategic promotions, seasonal product displays and interactive elements, we are committed to weaving moments of enjoyment into every passenger’s journey.” ✈
