Our regular feature, brought to you in association with Strange Nature Gin from New Zealand, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.
USA. Today’s selection underlines the power and impact of well-crafted airport promotions.
As reported, Pernod Ricard Global Travel Retail celebrated the exclusive channel debut of the tequila brand with an immersive pop-up campaign hosted by DFS Group at New York John F. Kennedy International Airport Terminal 4.
Our images reveal how the brand company has stepped up its launch programme with a vibrant array of Código 1530 activations across US airports.
Activations have since launched at Chicago O’Hare International Airport, Boston Logan International Airport and Harry Reid International Airport in Las Vegas.
The pop-ups run until the end of August offering guided tastings and limited-edition gifts with purchase. ✈️
