Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.
SOUTH KOREA. Today’s photo selection comes courtesy of Hyun Lee from OOH advertising specialist The Korea Economic Daily, which runs terminal advertising at Incheon International Airport.
The images depict Brown-Forman’s latest big digital campaign at the Korean gateway, highlighting the travel retail-exclusive Jack Daniel’s Single Barrel 100 Proof at prime advertising locations.
The brand’s latest campaign aims to capture the attention of travellers with strategic positioning in the airport’s duty-free zone.
Prime advertising spots are strategically located on both the East and West sides of the airport, near the main wines & spirits shops, ensuring high visibility.
For optimal reach, the campaign employs two advertising packages. The Antler Center package consists of two panels on the East and West sides, while the Antler Side package doubles the coverage with four panels – two on each side.
Through this strategy, the brand amplifies its exposure and reaches the key audience of international travellers and duty-free shoppers. ✈
