Images of the Day: Jägermeister’s memorable entry into the super-premium segment : Moodie Davitt Report

Our regular feature, brought to you in association with Strange Nature gin from New Zealand, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.

GERMANY. Our latest choice of images comes from Wolfenbüttel, Germany, where today we are on location for the worldwide launch of a new expression from Jägermeister.

A first-ever super-premium expression from the herbal liqueur brand, 9556 Nights of Exploration, was introduced to a select group of media guests at brand headquarters.

A new expression from family-owned Mast-Jägermeister, and a first in the super-premium segment

Mast-Jägermeister Vice President Products & Quality, Dr. Berndt Finke said the project was a “labour of love”. More in our story to follow.

Mast Jägermeister Vice-President Global Travel Retail Tobias Witte shows off the barrel in which the new expression was aged to The Moodie Davitt Report President Dermot Davitt

The media event included a wonderful visit to the home of Jägermeister motor racing, which was a colourful feature of the sport in the 1970s and 1980s

Under the strictly limited release, 1,000 of the 2,500 bottles produced will be available in global travel retail. ✈

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