Images of the Day: Lotte Duty Free invites shoppers to Phantaci’s new pop-up store in Sydney

Our regular feature, brought to you in association with Strange Nature Gin from New Zealand, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.

Lotte Duty Free brings a more diversified shopping experience to visitors at its Sydney Downtown location with the opening of Jay Chou’s Phantaci pop-up store

AUSTRALIA. Today’s images are courtesy of Lotte Travel Retail, Oceania CEO and Director Stephen Timms as the company celebrates the successful opening of the Phantaci pop-up store at the Lotte Duty Free Sydney Downtown location.

The popular Gen Z/Millennial streetwear brand was created by Taiwanese pop idol and ‘King of Mandopop’ Jay Chou and his friend Ric Chiang in 2006 in Taipei.

Combining fashion and pop culture influences, Phantaci (a portmanteau of phantom and fantasy) is renowned for its collaborations with global brands such as Puma, Nike, New Balance and Reebok.

Streetstyle brand Phantaci is known for its edgy designs and collaborations with well-known international fashion labels

The immersive pop-up store showcases the brand’s signature collections, including sneakers, hoodies, T-shirts and other apparel, as well as accessories. ✈

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