Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.
BELGIUM. Today’s images come from Belgian praline specialist Neuhaus which has unveiled two striking chocolate statues at Brussels Airport in collaboration with Brussels Airport Company, Brussels Airlines and Lagardère Travel Retail.
These installations, located in terminals A and B, celebrate Neuhaus’ praline history and its latest holiday collection, offering travellers a blend of taste and tradition.
The centrepiece of the display is an intricately crafted chocolate book, inscribed with the rich history of Neuhaus as the creators of the praline. It serves as a testament to the brand’s 165-year praline legacy.
More than just visual attractions, the chocolate statues are a vibrant celebration of Belgian praline artistry. They invite travellers to not only discover Neuhaus’ heritage but to take home a piece of Belgian tradition.
To mark the festive season, Neuhaus has also launched a limited-edition collection called Les Souvenirs. The holiday range features three star-shaped pralines inspired by traditional Belgian flavours.
Neuhaus’ chocolate statues at Brussels Airport give travellers a special opportunity to connect with Belgian culture through a chocolate lens. The installations and holiday collection allow travellers to explore the magic of Belgian chocolate and carry the story of the Neuhaus pralines with them.
They also underscore the brand’s commitment to the channel and to sharing Belgian chocolate and praline craftsmanship with a global audience. ✈
