Our regular feature, brought to you in association with Strange Nature gin from New Zealand, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.
FRANCE. Today’s images come from a recent visit to Paris Charles de Gaulle Airport Terminal 1, which reopened almost a year ago as Groupe ADP’s first ‘Boutique Terminal’ under the Extime retail and hospitality branding.
The commercial areas have been colourfully decked out for Christmas, with the vast beauty arena in the terminal’s centre still impressing a year on for the high level of brand execution, led by digitalisation at many individual counters.
What’s very different from our visit for the official terminal opening in January is the return of Chinese consumers. With a Beijing flight boarding soon after these images were taken, the Louis Vuitton store was doing a brisk trade in accessories, and the cash registers in the main beauty store were busy with Chinese shoppers lining up their purchases.
Another positive signal about how the travel world has changed since China’s borders opened 11 months ago – with 2024 promising much more to come. ✈
