Our regular feature, brought to you in association with Strange Nature Gin from New Zealand, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.
EGYPT. Today’s image selection is courtesy of Kellanova Key Account Manager for Global Travel Retail Duty Free Jeanne Reijnders.
The images show Pringles’ expansive and high-impact advertising campaign at Cairo International Airport, through a collaboration between Kellanova and International Duty Free (IDF).
The brand is reinforcing its presence across an array of digital media platforms strategically located in the duty-free zone.
Kellanova, represented in travel retail by IDF in Egypt and Kreol Travel Retail elsewhere in the Middle East, aims to expand the presence and visibility of Pringles potato crisps across the region.
Pringles has become globally renowned for its saddle-shaped design, taste and crunch, as well as its wide selection of flavours and its mascot Mr Pringles. The brand’s popularity was further boosted by its engaging and innovative marketing campaigns and promotions. ✈
