Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.
FRANCE. Across our platforms we like to champion launches and campaigns that reflect the spirit of a place – and today’s images do that with verve and vibrant colour.
Pernod Ricard Global Travel Retail recently brought to life the first shop-in-shop in travel retail for its Ricard brand. Fittingly, it appeared at Marseille Provence Airport, which serves the southern French city where the pastis brand was created by Paul Ricard in 1932. He even marketed it as the ‘pastis of Marseille’.
The brand is among the top-selling spirits at the airport, as noted by Pernod Ricard Global Travel Retail Senior Customer Marketing Manager Sugi Sagoo on LinkedIn. Now its presence is amplified further by a pop-up (with partner Lagardère Travel Retail) that is unmistakeably Ricard, one that adds a ray of sunshine to travellers’ journeys through the airport. ✈
